The Share of Shelf Code: Rewriting Visibility Rules for Challenger Brands
Quick commerce has shifted the battle for visibility from physical shelves to algorithm-driven screens, where legacy brands currently dominate. Challenger brands can’t win by copying incumbents—instead, they must use precision tactics like micro-intent targeting, geo-fenced growth, and strategic SKU design. To thrive, they must game the system by aligning with platform algorithms and engineering visibility through smart, intent-led growth strategies.